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	<title>Elaine Zhang</title>
	<link>https://elaine-zhang.com</link>
	<description>Elaine Zhang</description>
	<pubDate>Sat, 28 Dec 2024 22:34:29 +0000</pubDate>
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		<title>Index</title>
				
		<link>https://elaine-zhang.com/Index</link>

		<pubDate>Thu, 18 Apr 2024 02:36:47 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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Elaine Zhang is a product designer based in New York City. She is driven by accessible design, delightful experiences, and the urge to spoil her cat.

	


	


	
CurrentlyLooking to be your next designer



Select Works ↓ 
	
PreviouslyProduct designer @ eRESI





	Other things I can doBrand and identity design, graphic design, digital illustration







	


	
	Commonwealth of Pennsylvania
Do it Best

iNerde Academy

Other things I’ve done ↓

	An award-winning design system for 60+ state agencies
Visual design strategy for a digital retail experience
Creating an online education platform for a STEM non-profit



	

	
	Interventions
Brand, identity, and UI for a student design conference
	Humana
Redesigning the online Medicare enrollment process


	PerZeptionCreating a website for a vision testing startup


	



	
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		<pubDate>Fri, 27 Dec 2024 23:43:58 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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		<description>&#60;img width="5760" height="1656" width_o="5760" height_o="1656" data-src="https://freight.cargo.site/t/original/i/ab17fd34fdbc8afc35d341ee9b555b38536484660f5644d62c24ac3fe927cbcb/Frame-1.png" data-mid="223890424" border="0"  src="https://freight.cargo.site/w/1000/i/ab17fd34fdbc8afc35d341ee9b555b38536484660f5644d62c24ac3fe927cbcb/Frame-1.png" /&#62;</description>
		
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		<title>iNERDE copy copy</title>
				
		<link>https://elaine-zhang.com/iNERDE-copy-copy</link>

		<pubDate>Fri, 27 Dec 2024 23:44:12 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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	Commonwealth of PennsylvaniaA complete redesign of the Pennsylvania digital ecosystem



	ROLEUI Designer
	TOOLSFigma, Figjam, Adobe Experience Manager, Zeroheight
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		<title>iText copy copy</title>
				
		<link>https://elaine-zhang.com/iText-copy-copy</link>

		<pubDate>Fri, 27 Dec 2024 23:44:16 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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	PromptRedesign Pennsylvania’s official website, PA.gov and its 60+ affiliated agency sites
	PA.gov had a recurring complaint from its users– it was extremely difficult to navigate within and between the 64 agency sites. Pennsylvanians often had to navigate through long user flows to complete critical tasks such as filing taxes, registering to vote, or finding health insurance.
As a UI designer at Publicis Sapient, my role was to work with the Commonwealth Office of Digital Experience (CODE) to do a complete overhaul of PA.gov’s design system.
	
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		<title>iText 2 copy copy</title>
				
		<link>https://elaine-zhang.com/iText-2-copy-copy</link>

		<pubDate>Fri, 27 Dec 2024 23:44:22 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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		<description>
	

	1.
Project Goals
	
Improve accessibility
Modernize design elements
Facilitate consistency across the PA.gov digital ecosystem
Optimize for mobile users
Support scalability and flexibility
	

	

	2
Starting PointLooking at the PA.gov websites, we immediately noticed a glaring issue. There was a lack of consistency between the agency websites, with each site having its own design system and navigation flows. For tasks that required multiple agencies, a user would have to figure out how to use each site separately, costing them time and energy for already urgent tasks.

&#60;img width="3424" height="2016" width_o="3424" height_o="2016" data-src="https://freight.cargo.site/t/original/i/f6e4a5463d17a4b637d4e8656ca450779f0a74dd07f81d3f04ff407bc3794e4a/KDS-Workshop-Planning2.png" data-mid="223868959" border="0"  src="https://freight.cargo.site/w/1000/i/f6e4a5463d17a4b637d4e8656ca450779f0a74dd07f81d3f04ff407bc3794e4a/KDS-Workshop-Planning2.png" /&#62;&#60;img width="3424" height="2016" width_o="3424" height_o="2016" data-src="https://freight.cargo.site/t/original/i/85f7ce97a05883599f54c47b1962d8f1d1c90662c65c62096debfe9aa434e8b5/KDS-Workshop-Planning.png" data-mid="223868958" border="0"  src="https://freight.cargo.site/w/1000/i/85f7ce97a05883599f54c47b1962d8f1d1c90662c65c62096debfe9aa434e8b5/KDS-Workshop-Planning.png" /&#62;
The CODE team conducted 370+ hours of user interviews, including focus group sessions with the First Lady of Pennsylvania to gather input on what improvements residents needed and what digital services were missing.

	

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		<title>iText 3 copy copy</title>
				
		<link>https://elaine-zhang.com/iText-3-copy-copy</link>

		<pubDate>Fri, 27 Dec 2024 23:44:28 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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	3
Design System

Our design system was documented as tokens, allowing for a scalable, consistent, and manageable approach within our multi-disicplinary team. The system meets the latest Web Content Accessibility Guidelines, WCAG 2.2 A and AA.

&#60;img width="3322" height="1404" width_o="3322" height_o="1404" data-src="https://freight.cargo.site/t/original/i/a2d9e76a30e60d781cea7988d4e0a975bbbc407fd59a30d52abf6153d37ab895/KDS-Workshop-Planning2.png" data-mid="223888959" border="0"  src="https://freight.cargo.site/w/1000/i/a2d9e76a30e60d781cea7988d4e0a975bbbc407fd59a30d52abf6153d37ab895/KDS-Workshop-Planning2.png" /&#62;

&#60;img width="8608" height="3392" width_o="8608" height_o="3392" data-src="https://freight.cargo.site/t/original/i/3d2b803de3d042c3162002b34896e8f8f010e086b2921d87a3bf3cfbc41cb0c3/KDS-Workshop-Planningelevation.png" data-mid="223889037" border="0"  src="https://freight.cargo.site/w/1000/i/3d2b803de3d042c3162002b34896e8f8f010e086b2921d87a3bf3cfbc41cb0c3/KDS-Workshop-Planningelevation.png" /&#62;
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		<title>iText 3 copy copy copy</title>
				
		<link>https://elaine-zhang.com/iText-3-copy-copy-copy</link>

		<pubDate>Sat, 28 Dec 2024 21:56:42 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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	4
Component Library

The next step was using our design system to create components. For this project, we designed 40+ components documented in Figma and ZeroHeight.&#38;nbsp;


&#60;img width="1414" height="1296" width_o="1414" height_o="1296" data-src="https://freight.cargo.site/t/original/i/ed56d183be79e58000f30af6aee600875f85ed10e64f0227d31f89cc8ed66ff4/Screenshot-2024-12-28-at-5.05.55PM.png" data-mid="223889424" border="0"  src="https://freight.cargo.site/w/1000/i/ed56d183be79e58000f30af6aee600875f85ed10e64f0227d31f89cc8ed66ff4/Screenshot-2024-12-28-at-5.05.55PM.png" /&#62;
&#60;img width="1280" height="1278" width_o="1280" height_o="1278" data-src="https://freight.cargo.site/t/original/i/286af5f3b7ea3ae3365bf5bf1d9fe248a1a4ec219930b2356a51cc1e973686f1/Figma-Component-Library.jpg" data-mid="223889465" border="0"  src="https://freight.cargo.site/w/1000/i/286af5f3b7ea3ae3365bf5bf1d9fe248a1a4ec219930b2356a51cc1e973686f1/Figma-Component-Library.jpg" /&#62;


Documentation for developers and client use included guidelines on component states, interactions, alignment, responsive layout, and best accessibility practices.
Next, we used the components to create page templates, In total, we designed 13 templates.

&#60;img width="2164" height="1470" width_o="2164" height_o="1470" data-src="https://freight.cargo.site/t/original/i/d1a17ed1ba0c099280a44f020a0090a2d40855fc47b50c82cf6d5b4ccc7d7072/Screenshot-2024-12-28-at-5.21.05PM.png" data-mid="223889719" border="0"  src="https://freight.cargo.site/w/1000/i/d1a17ed1ba0c099280a44f020a0090a2d40855fc47b50c82cf6d5b4ccc7d7072/Screenshot-2024-12-28-at-5.21.05PM.png" /&#62;

The full documentation site is now live here.
	
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		<title>pText final copy copy copy</title>
				
		<link>https://elaine-zhang.com/pText-final-copy-copy-copy</link>

		<pubDate>Fri, 27 Dec 2024 23:44:34 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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	5.Impact
The PA.gov MVP launched in May 2024, with 48 of the 64 agencies adopting the new design system as of December 2024 and the rest aiming to be completed by early 2025.
View the new PA.gov here.Finalist, Government Experience Awards 2024
Government Changemaker Award, Code for America 2024
	
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		<title>pText final copy copy copy copy</title>
				
		<link>https://elaine-zhang.com/pText-final-copy-copy-copy-copy</link>

		<pubDate>Sat, 28 Dec 2024 22:34:29 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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		<description>
	
	“The new PA.gov will help you find human-centered, user-friendly, and faster digital services online that provide you with the opportunity to take advantage of all the resources and benefits the Commonwealth offers.”
- Gov. Josh Shapiro


	“The new PA.gov will provide a better user experience for every Pennsylvanian. We have fundamentally re-imagined our digital presence from the perspective of our residents, putting their needs at the forefront of every design decision”- PA Secretary of Administration, Neil Weaver
	“What CODE PA has achieved in just one year is remarkable and shows how critical digital service delivery teams can be to make government work better.”
- Deputy Administrator of the U.S. Digital Service, Cori Zarek
	“The Commonwealth Office of Digital Experience is changing lives in Pennsylvania.”
- CEO of Code for America, Amanda Renteria
	
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		<title>dibHeader</title>
				
		<link>https://elaine-zhang.com/dibHeader</link>

		<pubDate>Tue, 24 Dec 2024 01:49:35 +0000</pubDate>

		<dc:creator>Elaine Zhang</dc:creator>

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