Visual Design

Landing Page Iterations

The clients noted that they were particuarly interested in geometric design and vision-related imagery, which I used as a starting point for our first iteration.

This landing page went through many rounds of revision- first to make the eye illustration less intimidating, several iterations for the page to feel “less busy”, and one final change to dark mode.

After deciding on an illustration style for the homepage, the next step was to continue and standardize our illustrations across the website. I chose a collection of shapes that would be used throughout for a sense of consistency.