Visual Design
We then chose six words (smart, trustworthy, approachable, hospitable, polished, and calm) that could describe the product, and created moodboards for visual design. Design inspiration was primarily sourced from Behance and Dribble.
After presenting these to the client, we moved forward with the approachable and smart directions. The client favored the clean design and ability to display data visualizations, respectively, from the two moodboards.
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We then created a round of color palettes based off of the feedback and inspiration that the client sent us, continuing to iterate on the one below.
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Moodboards and Palettes
We then chose six words (smart, trustworthy, approachable, hospitable, polished, and calm) that could describe the product, and created moodboards for visual design. Design inspiration was primarily sourced from Behance and Dribble.
After presenting these to the client, we moved forward with the approachable and smart directions. The client favored the clean design and ability to display data visualizations, respectively, from the two moodboards.
