7
Brand Identity
Our client wanted us to include red, yellow, green, and black in our palette, as they were part of the existing iNERDE brand and held cultural significance.
Since our main demographic was children, we kept the palette bright, the buttons rounded, and created a mascot. iNERDE wanted a combination of science and nature as part of our theme, so Bee Nerdy, a robotic bumblebee, was born.
Since our main demographic was children, we kept the palette bright, the buttons rounded, and created a mascot. iNERDE wanted a combination of science and nature as part of our theme, so Bee Nerdy, a robotic bumblebee, was born.